What is Crowdfunding?

Crowdfund Better defines crowdfunding as:

“a transformational capital-raising process empowered by technology that turns the trust and goodwill of your network into funds to start or grow your business by allowing a large number of people to share small amounts of their social, creative and financial capital.”

The Crowdfunding Landscape includes three hybrids of traditional funding

Donation Crowdfunding, GoFundMe

personal causes & 501(c)(3) nonprofits

Lending Crowdfunding, P2P

peer-to-peer lending

Investment Crowdfunding, Regulation CF, JOBS ACT, WeFunder, Crowdfund Main Street, Start Engine, NextSeed, Republic, Microventures, Indiegogo

securities: debt, revenue-share & equity

    • Regulation Crowdfunding (Title III) – raises up to $1,070,000
    • Reg D (506c) – no limits
    • Reg A+ – raises up to $50M

A new type of funding for businesses & creative ideas

Rewards Crowdfunding, Kickstarter, Indiegogo, Seed&Spark, PieShell, iFundWomen

contains elements of pre-sales, early adopter fan support, and friends/family funding

Who can use crowdfunding?

any stage of business: idea, startup, growth, established

any size of business – solo entrepreneur to Fortune 500

any kind of business – B2C, B2B, online, bricks & mortar, local, international

low barriers to entry – do not need a fully-developed business plan, a fully-formed idea or cash in the bank

few limits on how much can be raised – from hundreds to millions of dollars

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