What is Crowdfunding?
Crowdfund Better defines crowdfunding as:
“a transformational capital-raising process empowered by technology that turns the trust and goodwill of your network into funds to start or grow your business by allowing a large number of people to share small amounts of their social, creative and financial capital.”
The Crowdfunding Landscape includes three hybrids of traditional funding
personal causes & 501(c)(3) nonprofits
peer-to-peer lending
securities: debt, revenue-share & equity
- Regulation Crowdfunding (Title III) – raises up to $1,070,000
- Reg D (506c) – no limits
- Reg A+ – raises up to $50M
A new type of funding for businesses & creative ideas
contains elements of pre-sales, early adopter fan support, and friends/family funding
Who can use crowdfunding?
any stage of business: idea, startup, growth, established
any size of business – solo entrepreneur to Fortune 500
any kind of business – B2C, B2B, online, bricks & mortar, local, international
low barriers to entry – do not need a fully-developed business plan, a fully-formed idea or cash in the bank
few limits on how much can be raised – from hundreds to millions of dollars
Will crowdfunding work for me? How much can I raise?
We’ve worked with entrepreneurs, small businesses, social enterprises, and artists at all stages of business.
Our guidance and training recommendations are best practices backed by data from over 500,000 campaigns across the industry.
Our assessment-based approach helps us identify the focus areas your team can work on
to improve your crowdfunding chances before you ever launch a campaign.
to improve your crowdfunding chances before you ever launch a campaign.
What platform should I use?
Sign up for our quarterly newsletter to get an up-to-date list of reputable platforms from across the crowdfunding landscape.
Our “Crowdfunding Cheat Sheet” is available in both English and Spanish.
