As the vocal, yet behind-the-scenes partner, Scott Madsen is the marketing tech & communications core of Crowdfund Better. His background consists of over 20 years in customer service, spanning from the early 2000’s at Gap.com to working at Wells Fargo just after 2008. Scott then switched gears and focused more on working with small business owners and startups in developing their grassroots marketing – his expertise of simplifying complex marketing strategies down to the “nuts and bolts” has been essential in working with Crowdfund Better’s clients. He is also proudly committed to the #HeForShe gender equality initiative.
Growing up in Northern California (the real NorCal – three hours north of San Francisco), he served two consecutive years in AmeriCorps NCCC, which opened his eyes to the power of community and how government can both potentially assist and hinder communities of all kinds. From there he wound his way through three degrees – International Relations, Spanish and Latin American Studies – including living abroad in Mexico & Spain for nearly two years. Scott brings his worldview to every encounter, helping bridge the divide with Spanish speaking communities (¡Yo hablo español!), which are often overlooked by the crowdfunding industry in the U.S. Working with 4th Sector (aka social enterprise) businesses has further added to the heart-full enjoyment Scott gets daily as the other half of Crowdfund Better.
When he’s not glued to his computer, Scott can be found having a drink with friends, hiking to a rustic hot spring in the Western U.S. or working in the garden (he finds his zen helping things grow).