We’ve Crowdfunded Our First Customers…Now What?
Editor’s Note: This is a guest blog by Ty Givens of The Workforce Pro a Community Resource Partner Let’s face it: Growth is sexy. Sales is seductive. Acquiring new Customers gives a rush of [...]
Humanizing Your Brand (a brief intro to archetypes)
Editor’s Note: This is a guest blog by Josh Ellis of Lioncastle a Community Resource Partner How do you attract your ideal customer? Your brand needs a personality. At Lioncastle, we use a system [...]
Does Branding Matter for Your Crowdfunding Campaign?
Editor’s Note: This is a guest blog by Josh Ellis of Lioncastle a Community Resource Partner What is branding? Branding is an ever-evolving concept. Consider the hundreds of thousands of [...]
Why Twitter’s Changes Are GOOD For Your Small Business
Facebook has been the social media channel in the news lately regarding data privacy and the use of 3rd party apps, but Twitter has also been in the hot seat regarding how bots and fraudulent [...]
Email Marketing is like Stocking Your Crowdfunding Pantry
(Originally posted July 19, 2017 on Medium) Heat up your email communications In crowdfunding articles, email marketing is generally glazed over (if mentioned at all) to get to the part about PR, [...]
5 Reasons Your Crowdfunding Campaign is Not the Pebble Watch
5 Reasons Your Crowdfunding Campaign is Not the Pebble Watch (and what you can learn from it) There is no overnight success. Not in business, and definitely not in crowdfunding. It only appears [...]
Don’t be a Crowdfunding Deer in Headlights
(This article was originally posted on the Community Funded Blog on June 27, 2016) Expletives! Just got another call from someone with a rescue plea after they launched their campaign. Another [...]
Why Small Business Should Be Crowdfunding
Are you being a scrooge when it comes to funding your small business? Only 2% of small businesses are using crowdfunding. And I think that’s a shame. Especially since funding is one of the key [...]
